Every time I deliver a completed logo to a client, I include a master mark, logo alternative and submarks, so there are lots of options to cover you in any given branding situation. With each of these options, you’ll receive 4-color, 2-color and 1-color versions, as well as black and white and RGB. Why do you need all of these different versions? Let me explain.
4-Color Logos Versus 2-Color Logos
Offset printing is broken down into 4 colors—cyan, magenta, yellow and black. So, for printing purposes, you’ll need a logo that can be broken down into these 4 colors. But there are instances where you’ll want to just print in 2-colors. Why? Well, the simple answer is… it’s cheaper. Printing in 2 Pantone colors will save a considerable amount money. Who doesn’t want to save money, right—especially when you’re on a tight budget?
There are other instances when having a 2-color logo comes in handy. If you’re printing a t-shirt with your logo on it, for example, you might want to use the 2-color version to make the design look less flat. Vendors can match the Pantone colors used in your logo to ensure your branding is on point.
It’s extremely important that your logo works in one color. Take a look at yours—will it work as a 1-color design? Do the colors overlap? Will it still be legible in one color? This is a big consideration whenever I’m designing a logo.
Just as printing in two colors is cheaper, 1-color printing is even better! If you can pair down your design to one color, you’ll save big time.
Lastly, you’ll also need a 1-color version of your logo—preferably black—if you want to print your logo using specialty printing, like foil stamping or embossing.
What About White?
There will undoubtedly be instances when you’ll want to knock your logo out of a dark background. That’s where an all-white logo comes in handy. Whether it’s on your website or in a social media post, you need a version of your logo that can be placed over an image or solid color.
RGB stands for red, green, blue—not to be confused with RBG (shout out to Ruth!!!)—and they refer to the three colors of light. Together, they make white. When they are absent, it is the absence of light, or in other words, black. The RBG logos I include with my logo pack are meant for screens. You’ll want to use these versions for anything that will be viewed on a computer, phone, tablet, or flatscreen, including websites, PowerPoint or Keynote presentations .
Have questions? Feel free to reach out! I’d be happy to answer any questions you might have.