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TrueWest Fitness Branding

Mar 10, 2019

TrueWest Fitness specializes in custom workouts and nutrition plans designed for the busy individual through private, semi-private and group exercise instruction.

After years of working for fitness clubs, Sarah decided to take the plunge and start her own business. Specializing in the progression from light to heavy weights, she’s developed a unique 5-point program not found in most large chain gyms. Furthermore, she keeps her clients motivated and focused with clear short- and long-term plans to help them reach their fitness goals.

Using the play on “true north,” we developed a logo with a subtle nod to the compass that has an arrow pointing west. The color palette pairs teal and bright salmon with grays rounding it out. We created several submarks for use in all of TrueWest’s social media—a great channel for marketing to potential clientele.

Be sure to follow me on Instagram and Facebook.

fitness branding • pomp creative • graphic design studio • washington, dc • annapolis, maryland

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Cute little logo for a company that specializes in Cute little logo for a company that specializes in helping children who struggle with reading. My client chose this logo without noticing the book and there was a wonderful AHA moment. ❤️ Did you see it?

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I’ve been working on projects for @foodandfriend I’ve been working on projects for @foodandfriendsdc since I was a junior designer, which is a VERY long time. 😱 This is one of my first F&F projects from 2004, an invitation to the ribbon cutting ceremony for their new facility where they are still headquartered today. My concept was “a cut above”—a nod to their snazzy new digs, ribbon cutting, and FOOD—with a custom illustration including a fork and knife. (Of course, there are 100 things my evolved designer eye would change. 😊) 

Food & Friends delivers meals to seriously ill adults and children, free of charge. Please check them out and if you can please help them out! ❤️

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This little illustration I created for a logo ende This little illustration I created for a logo ended up on the cutting room floor. But I still love it 🥰 A mini art celebration. 🎉

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#logodesign #illustration #bizbranding #smallbusinessbranding #illustrator #procreate #procreateillustration #procreateart #procreatedrawing
My first laser cut project was in 2005 (almost 20 My first laser cut project was in 2005 (almost 20 years ago 😱) with this annual report I designed for Associated Builders and Contractors. The one piece of equipment that is universal for all builders—the work boot. My concept was “breaking new ground” and the boot print was laser cut into the silver cover. Pretty cool, huh?

Back then, there was only one facility in the country in New York that could handle a project like this. Now I have a machine in my office that can register a design like this and cut the paper. Crazy, right?! 

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#lasercut #grapicdesign #branding #printing #cooldesigns #diecut #annualreport #Pantone
So your logo designer dumped a bunch of logo files So your logo designer dumped a bunch of logo files in your lap and you have no clue what to do with them. 😕 No worries! I describe the purpose of each format and how to use them. Swipe through and save for later! 

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#branding #logos #brandidentitydesign #branddesignersclub #creativedesigners #luxuryinvitation #luxuryinvitations #branddesigns #designstrategy #eventbranding #palette #colorpalette #logodesigner #tutorial #illustrator

Pomp Creative is graphic design studio specializing in lovely and luxurious branding for events and event professionals. We are located in Annapolis, Maryland and work with companies nationwide.

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