After years of working for fitness clubs, Sarah decided to take the plunge and start her own business. Specializing in the progression from light to heavy weights, she’s developed a unique 5-point program not found in most large chain gyms. Furthermore, she keeps her clients motivated and focused with clear short- and long-term plans to help them reach their fitness goals.
Using the play on “true north,” we developed a logo with a subtle nod to the compass that has an arrow pointing west. The color palette pairs teal and bright salmon with grays rounding it out. We created several submarks for use in all of TrueWest’s social media—a great channel for marketing to potential clientele.