How to make the most of
event program ad space
A little tip for event professionals who sell advertising in their event program. If your program is saddle-stitched, there are 4 premier ad spaces:
- back cover
- inside front cover
- inside back cover
- center spread
The center spread is often forgotten when selling ad space into programs. But saddle-stitched booklets naturally open to the center spread so this is a great spot to place a premium double page spread ad. There’s a reason why the “centerfold” is the coveted spot for models in…eh-hem…certain magazines. 😉 You also have the option of placing two separate ads side-by-side for advertisers that don’t mind being next to each other.
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selling program ad space • kerning and tracking • pomp creative • graphic design studio • washington, dc • annapolis, maryland
