The VISION

The goal of Washington Performing Arts 2023 annual gala was to shine a light on the artists who are bringing bold, imaginative programs with a strong sense of cultural identity, personal vision, and creative voice to the DC area. Guests were invited to connect, engage, and join WPA in this kaleidoscope of artistry from around the world.

The branding was inspired in part by Hector J. Torres’s painting Putting on the Ritz. Mr. Torres is a long-time supporter and former Board member of WPA.

The unique, accordian fold, lasercut invitation incorporates layers inspired by the angles and circles of a kaleidoscope, as well as music and movement—the definition of performing arts. The layers became the basis for the event identity and collateral, as well as the stage set and tablescapes.