The Intelligentsia Agency is a speakers bureau
located in the Washington, DC area
that specializes in finding talented entertainers
and consultants for events and expos around the world.
The founder and president of The Intelligentsia Agency Inc., Carson Candace, was looking for a new chic and minimal logo to reflect that her company is an intellectual property business working locally and worldwide. She wanted it to exude power and prestige.
With interlocking letters and a clean bold color palette, the final logo is both modern and classic. The simple mark strikes the delicate balance between authoritative but approachable. It has a high end quality that will stand the test of time. I expanded the palette to include elegant hues of blue, red and deep green—to be used as accent colors—as well as a range of grays.