Play Like A Girl’s mission is to ensure that
every girl from age 9 to 13 reaches their full potential
by providing them an opportunity—and in many cases,
their only chance—to participate in sport and physical activity.

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The Challenge

Play Like A Girl’s annual star-studded Honors Gala raises awareness and generates the funds needed to level the playing field for girls and propel young women into male-dominated careers at the intersection of STEM and sports.

Although Play Like a Girl is a nonprofit organization that serves girls, it thrives on presenting itself as professional and serious. Its events exude the very essence of excellence–from invitations to the event experience.

The Solution

Because Play Like A Girl had just recently gone through its own rebrand, I designed a simple logo that incorporates the master mark and can be used for years to come.

When designing the invitation, I wanted it to have a sense of movement and a celebratory feel, so I created what I call a “champagne and stars” design, complete with bubbles and swirling lines. Play Like A Girl’s CEO, Dr. Kimberly Clay, loves the combination of navy and gold—a color palette I was happy to deliver. The invitation is two color—one dark blue Pantone ink and a metallic gold Pantone ink. Metallic ink has tiny pieces of metal in it which gives it a subtle and elegant sheen.

Several other deliverables were designed to get gala attendees excited for the event, including a flyer, social media posts and a branded email, all of which helped drive ticket sales. I enjoyed curating one fun social media post—a shopping guide to black tie optional attire.

Finally, the day of designs included bidder cards, table numbers, directional signage, check-in signage and bidding app instructions.

Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation
Washington DC gala invitation

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