Play Like A Girl’s mission is to ensure that
every girl from age 9 to 13 reaches their full potential
by providing them an opportunity—and in many cases,
their only chance—to participate in sport and physical activity.
Play Like A Girl’s annual star-studded Honors Gala raises awareness and generates the funds needed to level the playing field for girls and propel young women into male-dominated careers at the intersection of STEM and sports.
Although Play Like a Girl is a nonprofit organization that serves girls, it thrives on presenting itself as professional and serious. Its events exude the very essence of excellence–from invitations to the event experience.
Because Play Like A Girl had just recently gone through its own rebrand, I designed a simple logo that incorporates the master mark and can be used for years to come.
When designing the invitation, I wanted it to have a sense of movement and a celebratory feel, so I created what I call a “champagne and stars” design, complete with bubbles and swirling lines. Play Like A Girl’s CEO, Dr. Kimberly Clay, loves the combination of navy and gold—a color palette I was happy to deliver. The invitation is two color—one dark blue Pantone ink and a metallic gold Pantone ink. Metallic ink has tiny pieces of metal in it which gives it a subtle and elegant sheen.
Several other deliverables were designed to get gala attendees excited for the event, including a flyer, social media posts and a branded email, all of which helped drive ticket sales. I enjoyed curating one fun social media post—a shopping guide to black tie optional attire.
Finally, the day of designs included bidder cards, table numbers, directional signage, check-in signage and bidding app instructions.