NAF is a national network
of education, business, and community leaders
who work together to ensure high school students
are college, career, and future ready.

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The Challenge

NAF‘s annual convention, NAF NEXT, provides professional development while addressing some of the biggest challenges facing education and the economy. These professionals are public school educators so they’re faced with issues that private school educators and charter educators are not. They put in a lot of extra work to provide a special kind of education to their communities and preparing the students for college and the workplace. All participants would leave the conference inspired and equipped with practical and proven strategies to ensure all NAF students, teachers, and partners can #BeFutureReady.

The Solution

The main tagline for the event, Imagine Our Future, spoke to the future for the professionals’ students as they prepare for their lives after high school, but it also relates to the future for NAF’s partners, for education, and for the world. Therefore, we set out to create a look and feel with a positive take on what lies ahead. We felt that nothing could give more of an aura of inspiration than the dawn of a new day. To add texture and dimension, we used higher education doodles which covered various higher education subjects and future options for the students. Finally, we created a starburst logo to be applied to everything from the Cvent header, app store graphics, the NAF NEXT app, signage and collateral.

expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster
expo; conference; branding; annapolis; graphic design; washington dc; annapolis; convention; poster

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