The VISION

Owner and curator, DeAndra, caters to women ages 25 to 45. From career/corporate gals to stay-at-home moms, her customers have “a love for fashion and a desire to look their best.

DeAndra wanted her logo to be beautiful, feminine, luxurious and clean. She wanted it to spark in women their femininity and desire to look good. If the logo is beautiful, then surely the products are too.

The logo perfectly balances the delicate swirls with the hard edge, carved L. The font is unique, classic yet modern. And the gold foil gives it that high-end vibe she was going for—with the rest of the color palette of blush pink and cream rounding out the soft and feminine feel.