Lindsey Abrams Interior Design has an elegant
and modern aesthetic with clean,
high-end lines and a little rustic mixed in
Christine Abrams, the creative interior designer behind Lindsey Abrams Design, wanted her branding to reflect her taste but also stand out and be memorable.
When she said, “I like to include some sort of surprise in a room,” it sparked an idea. The slick chair design of her new logo reflects her design taste and the initials of her company name.
The branding started with a cool gray color palette. The branding was then rounded out with various submarks and geometric patterns. In keeping with the crisp clean lines, the square business card was kept simple but included cerulean blue painted edges.
The back of the letterhead included another element of surprise. The submark sits on top of a geometric patten and is actually upside down so, when it’s folded in thirds to put in an envelope, it’s right side up when the envelope is opened—a fun little finishing touch.
WINNER: 2017 GDUSA Graphic Design Award