The VISION

Levine Music’s annual gala attracts donors and music enthusiasts, looking for an evening of of outstanding music and friendship. When discussing the branding of the event, Levine wanted to avoid anything that screams music—notes, staffs, clefs, etc. Levine was looking for a subtle nod to music without being obviously. But they wanted bold colors and crisp clean lines.

The solution was both typographic and simple. Using the dots and balance of the equalizer, we were able to create a striking event brand that certainly grabbed the attention of Levine’s attendees. The linear letters of Levine Music Gala were laser cut on the front of the invitation to reveal the neon pink beats beneath.