Kids Read, Inc. is a non-profit company
that tutors children with reading and learning disabilities.
As a teacher by trade, Elizabeth devoted her spare time to helping struggling students realize their reading potential. She began her non-profit to both help teachers find another purpose for their talent and to use her simple method to help under-privileged students and those with learning disabilities. Because she was just starting out, she was looking for a simple and fun branding to help attract new teachers and students.
At first glance, the client didn’t notice the book nestled in the mark. They thought it just was a lively, happy little logo. When they realized that their identity said everything about what they do and what they mean to the kids they help in a clean, joyful illustration, they were blown away. I designed the website and stationery to be approachable and kept them pretty simple to match their tagline, “all kids can read and the method is simple.”