Now in its sixth year, the annual Lurie Prize award ceremony
is the FNIH’s premier event. It brings together some of the foremost leaders
in the field of biomedical sciences to recognize
outstanding achievement by a promising scientist aged 52 or younger.
The award is made possible by a generous gift from FNIH board member and philanthropist, Ann Lurie, and the winner is chosen by a distinguished panel of jurors.
The Lurie Prize award ceremony is an event like no other and requires unique and exciting branding that rises to the level of this prestigious event.
This year, Zhijian “James” Chen, Ph.D. was honored for discovery of the cGAS enzyme and pathway and their unique role in immune and inflammatory response which are the catalyst for the critical immune response that defends the body against viruses, bacteria and tumors, but they also can inflict autoimmune disease.
In an effort to not disappoint the guests, the front and back of the invitation was kept simple with crisp white and ultra-modern holographic foil that changes color as it moves, but the invitation had a bit of a surprise inside.
The top and bottom panels when pulled apart reveal a stunning and colorful abstract illustration, announcing the name of the winner and information for the event. The panels on the back of the invitation also open to candy-colored delightful design.
As with every event I design, I always present fully fleshed out branding packages that include the save the date, invitation, response card and envelopes. We sent out the printed save the date that gave a bit of a sneak peek into the bright and bold branding with a large colorful numbers and holographic foil text.
Once I got started working on the program design, I mimicked the surprise component of the invitation with a crisp white and holographic foil cover but with the same bright elements upon opening.
Finally, the always fabulous Design Foundry created an amazing stage set based on the branding of the event.