Now in its seventh year, the annual Lurie Prize award ceremony is the FNIH‘s premier event bringing together some of the foremost leaders in the field of biomedical sciences to recognize outstanding achievement by a promising scientist aged 52 or younger

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The Challenge

The goal of the Lurie Prize event branding and invitation design is for it to rise to the level and the prestige of the event itself. As a result, each year the attendees look forward to the WOW factor that Pomp delivers.

This year, Dr. Yasmine Belkaid was recognized for her achievement in the study of microbes and their role in the immune response of our gut and skin.

The Solution

The name of the event is definitely the hero of the branding—I kept this in mind when designing the invitation. Using the stacked letters of “Lurie Prize,” I created a peekaboo laser cut cover revealing an image from Dr. Belkaid’s work. The space agey image is actually of adipose tissue (or fat) in the gut. Taking it up a notch, I used holographic purple foil stamping throughout to add that modern upscale element.

Once the invitation was designed, I used Dr. Belkaid’s as a texture for the letters of the email save the date as a tease to the invitation guests would be receiving. Rounding out the day-of designs, FNIH was so in love with 2018’s program that I used a similar design but updated it with the image of Dr. Belkaid’s work on the inside covers.

Lastly, using my branding as a base, Design Foundry once again knocked it out of the park with the stage set design.

Winner: 2019 Graphic Design USA Graphic Design Award

laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
laser cut; luxury invitation; gala invitation; fundraiser; branding; annapolis; graphic design; washington dc
(Event photos courtesy of FNIH. ©2019 Foundation for the National Institutes of Health)

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