The lengths crooks and organized crime will go to to rip off major retailers is rather astounding. Loss prevention is a complicated problem as scams and hacks change daily. The National Retail Federation sets out to help companies navigate and implement the latest in loss prevention technology—a true north in a GPS world.
The branding for the National Retail Federation’s Loss Prevention Conference, an annual event, began with concept development. Using navigation as a metaphor for what companies have to go through, I carried the concept through each necessary element with maps and navigational equipment.
The project included concept development, identity design, an exhibitor prospectus, signage and web advertising.
corporate event branding • pomp creative • design studio • washington, dc • annapolis, maryland
