My friend Channing of DCM Communications asked me to craft a logo and create branding for Pike Productions, a Washington, DC productions company that provides music and audio visual services for events and weddings. The owner, Bruce Pike, expressed that he wanted the branding to harken back to the company’s original logo but wanted it to be more modern.
Pike Productions’ Old Logo
When sketching, I focused on the concept of sound because that is the link that connects all of the company’s capabilities. What developed is a cool sound wave mark with P at the center and the waves emanating from the center to burst through the surrounding rounded circle. Furthermore, it illustrated what the company does in a bold, simple way.
I knew that in some cases the company would need a logo with a horizontal layout, especially for its website header so I created the following logo:
To use for social media avatars, I designed these submarks:
As part of the branding package, I created a brand board to help Pike Productions keep itself in check when applying any branding to further projects.
Also because the company often sponsors events, I outlined and designed brand guidelines for when the company sends its logo to other companies to use. The guidelines include logo and submark usage, typography and clear space rules.
Finally, I designed the business card that will serve as the company’s best leave behind with potential clients. The cards are printed on 260 lb. paper with beautiful blue edge painting.
event productions logo and branding • pomp creative • design studio • washington, dc • annapolis, maryland
