Every time I deliver a completed logo to a client, I include a master mark, logo alternative and submarks, so there are lots of options to cover you in any given branding situation. With each of these options, you’ll receive 4-color, 2-color and 1-color versions, as...
Large Scale Graphics Versus Handheld A general rule of thumb when designing print projects is that all graphics and imagery should be 300 dpi (dots per inch). But there is a difference between the quality required for graphics that are printed for handheld...
TYPESETTING GUIDELINES I’ve done a lot—and I mean A LOT—of typesetting in my career. When you were a junior designer back in the day, you learned the ropes and cut your teeth by laying out copy. Most people dread it, but I actually find it strangely soothing. I...
Event Marketing: Digital Invitations/Eblasts I often get asked by clients to create a “digital invitation” or “eblast” graphic that they can attach to, or insert into the body of, an email for their event. I don’t recommend sending...
How to make the most of event program ad space A little tip for event professionals who sell advertising in their event program. If your program is saddle-stitched, there are 4 premier ad spaces: back cover inside front cover inside back cover center spread The center...
One of the most frequently asked questions I get from brides is “I want my wedding invitations to have white text on colored paper. How do I do that?” Technically, you can’t print white unless you use a printing technique like thermography,...
