The Joint Center for Political and Economic Studies is
a nonprofit public policy organization that strives
to have a positive impact on people and communities of color.
Their gala honors a leader that focuses on issues confronting
people of color and serves as a catalyst for policy initiatives.
The Joint Center for Political and Economic Studies commemorates innovative elected and appointed officials who have a positive impact on communities of color. At their 2014 gala, they honored Senator Cory Booker for his dynamic and engaging approach to governance.
The branding for the gala needed to be elegant and serious but communicate the abstract “Ideas. Solutions. Change.” concept in a meaningful way.
The “Ideas. Solutions. Change.” concept was subtly depicted with solid and dotted idea waves floating above. The arrow indicates a solution taking off and creating change. The stark contrast between the beautiful gold foil and deep blue paper make the branding details for the gala truly striking.
Working with the fabulous Bravo! Events, Pomp Creative designed all of the elements required to make this event amazing, including printed gold foil stamped invitation, electronic invitation, multimedia template for flat screens, web banner ad, program, signage, award plaque and eblast. Event photos courtesy of Eli Turner Studios.