AARP’s member event attracts
over 20,000 members, cool celebrities
and scores of sponsors each year

The Challenge

The branding for each of AARP’s member events starts with the design of a set of lapel pins for high-level sponsors to give away at their booths. The pins are so popular that members collect them and their collection is a point of pride. For that reason, the pins have become a staple of the event branding.

The Solution

At just one inch, the pins provided a fun design challenge that became the basis for all of the event graphics. With a vintage Art Deco vibe, the pins became sort of mini posters featuring quintessential Florida scenes—from oranges to alligators. And their palette and look and feel were applied to the event branding including the extensive program and signage.

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