AARP’s member event attracts
over 20,000 members, cool celebrities
and scores of sponsors each year

The Challenge

The branding for each of AARP’s member events starts with the design of a set of lapel pins for high-level sponsors to give away at their booths. The pins are so popular that members collect them and their collection is a point of pride. For that reason, the pins have become a staple of the event branding.

The Solution

The look and feel I created harkened back to the Vegas of the 60s with retro illustrations and color palette. At just one inch and highlighting all Vegas has to offer, they provided a fun design challenge that became the basis for all of the event graphics including the extensive program and signage.

illustration logo branding
illustration logo branding
illustration logo branding
illustration logo branding
graphic design annapolis washington, dc

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