Event Invitation as an Attachment—Don’t Do It!

Event Marketing: Digital Invitations/Eblasts I often get asked by clients to create a “digital invitation” or “eblast” graphic that they can attach to, or insert into the body of, an email for their event. I don’t recommend sending...

Tip: Event Program Ad Space

How to make the most of event program ad space A little tip for event professionals who sell advertising in their event program. If your program is saddle-stitched, there are 4 premier ad spaces: back cover inside front cover inside back cover center spread The center...

InDesign Tips and Tricks–Importing Text

InDesign Tips & Tricks: Importing Text 18 APRIL, 2017 graphic design Welcome to my first installment of a series I’m calling “Indesign Tips and Tricks.” I’ve had years (and years and years) of experience importing and formatting text. When...