Event Invitation as an Attachment—Don’t Do It!

Event Marketing: Digital Invitations/Eblasts I often get asked by clients to create a “digital invitation” or “eblast” graphic that they can attach to, or insert into the body of, an email for their event. I don’t recommend sending...

Tip: Event Program Ad Space

How to make the most of event program ad space A little tip for event professionals who sell advertising in their event program. If your program is saddle-stitched, there are 4 premier ad spaces: back cover inside front cover inside back cover center spread The center...

InDesign Tips and Tricks — How to Hang Quotes

I think all designers are innately perfectionists which is probably not entirely healthy. That said, there are a lot of typography missteps that make me cringe when I see them. (See my earlier post on the subject.) One type faux pas that is particularly irksome is the...

Typography Tips and Tricks–Curly Vs. Straight

Did you know there’s a difference between curly and straight? I’m not talking about hair…haha! I’m talking about typography. It’s somewhat simple—apostrophe’s are curly, foot marks are straight. Quotes are curly, inch marks are...

InDesign Tips and Tricks–Importing Text

InDesign Tips & Tricks: Importing Text 18 APRIL, 2017 graphic design Welcome to my first installment of a series I’m calling “Indesign Tips and Tricks.” I’ve had years (and years and years) of experience importing and formatting text. When...