How to Design Large Scale Event Graphics for Print

Large Scale Graphics Versus Handheld A general rule of thumb when designing print projects is that all graphics and imagery should be 300 dpi (dots per inch). But there is a difference between the quality required for graphics that are printed for handheld...

Guide to Typsetting

TYPESETTING GUIDELINES I’ve done a lot—and I mean A LOT—of typesetting in my career. When you were a junior designer back in the day, you learned the ropes and cut your teeth by laying out copy.  Most people dread it, but I actually find it strangely soothing. I...

Event Invitation as an Attachment—Don’t Do It!

Event Marketing: Digital Invitations/Eblasts I often get asked by clients to create a “digital invitation” or “eblast” graphic that they can attach to, or insert into the body of, an email for their event. I don’t recommend sending...

Tip: Event Program Ad Space

How to make the most of event program ad space A little tip for event professionals who sell advertising in their event program. If your program is saddle-stitched, there are 4 premier ad spaces: back cover inside front cover inside back cover center spread The center...

InDesign Tips and Tricks — How to Hang Quotes

I think all designers are innately perfectionists which is probably not entirely healthy. That said, there are a lot of typography missteps that make me cringe when I see them. (See my earlier post on the subject.) One type faux pas that is particularly irksome is the...