Comps versus The Real Thing

Some of my clients have trouble visualizing what a design will look like when it’s printed. I try my best to create digital comps to simulate the final product. Luckily, InDesign makes it really easy to link the actual file to the comp. I show the piece closed,...

Award Ceremony Branding—FNIH Lurie Prize

Each year, the Foundation for the National Institutes of Health honors an exceptional young scientist in the field of biomedical sciences with The Lurie Prize. The annual Lurie Prize award ceremony is the FNIH’s premier event. It brings together some of the...

Tip: Event Program Ad Space

How to make the most of event program ad space A little tip for event professionals who sell advertising in their event program. If your program is saddle-stitched, there are 4 premier ad spaces: back cover inside front cover inside back cover center spread The center...

From Sketches to Finished Logo Designs

How can a graphic designer not be good at drawing her ideas? Full disclosure here…I’m not the best at drawing. I can draw what I see, like a still life or a model, but I’m not great at drawing off the top of my head. BUT I’m a big proponent of...

InDesign Tips and Tricks — How to Hang Quotes

I think all designers are innately perfectionists which is probably not entirely healthy. That said, there are a lot of typography missteps that make me cringe when I see them. (See my earlier post on the subject.) One type faux pas that is particularly irksome is the...